01Single conversation
Expert consultations
Focused discussions for research teams, investors and consultancies seeking a practical perspective on a market, category or commercial question.
Request an expert consultationIndependent retail & consumer goods advisory
Sharper decisions.
Stronger retail performance.
Independent advice on toys, retail and consumer goods. Helping investors, consultancies and commercial teams understand markets, assess opportunities and improve execution.
Thijs Terwiel — independent advisor
- Toys & consumer products
- Value retail
- Category & pricing
- Distribution
Selected retail experience
- Action
- Aldi
- Albert Heijn
- A.S. Watson
- Kruidvat
- Dreamland
- Colruyt
- TEDi
- KiK
- Intertoys
- Bol.com
Experience across leading European retail organisations. Trade fair presence at Spielwarenmesse, Hong Kong Toys & Games Fair, New York Toy Fair and Licensing Expo.
Expertise
The commercial detail behind the bigger decision.
A practical perspective on the choices that determine how products perform at retail.
- 01
Toys & consumer products
Category dynamics, product positioning and the factors that influence demand, retail fit and repeat orders.
- 02
Value & mass retail
Channel economics, retailer priorities and the trade-offs between price, volume and margin.
- 03
Category & pricing
Assortment decisions, price points and commercial choices that support a coherent proposition.
- 04
Distribution & execution
Route to market, stock, shipment timing and the operational choices that affect performance on the shelf.
Data and practical automation can support the work where they improve commercial decisions.
Work with me
The right involvement for the decision ahead.
02Scoped project
Commercial advisory
Defined projects around market opportunities, product positioning, retail strategy or commercial execution, with a clear question and agreed deliverables.
Discuss a project03Continuing relationship
Ongoing advisory
Recurring senior input for businesses that need a consistent commercial sounding board. Part-time operational involvement can be scoped where appropriate.
Discuss ongoing supportEach link opens a new email to Thijs with the enquiry type in the subject.
Questions I can help address
Start with the question that matters.
- What makes a product or category attractive to a retailer?
- How do pricing, margin and sales velocity shape the commercial opportunity?
- Where could distribution, stock or execution constrain growth?
Share your research topic or commercial challenge, and we can establish whether my experience fits.
About
Thijs Terwiel
An operator’s perspective on retail.
My work connects commercial strategy with the realities of retail execution. I focus on how assortment, pricing, distribution and day-to-day decisions affect product performance, with toys as a core area of expertise.
Through Epic Toys, I bring that perspective to focused consultations, commercial projects and ongoing advisory relationships.
More about my backgroundContact
Let’s discuss your brief.
Tell me what you are assessing, building or trying to improve. Include your organisation, the question and the kind of involvement you have in mind.